Copywriting: How do you write attractive titles?

How do you write attractive titles

Copywriting is based on the first impression. If it is bad, no reader wants to know more about your content. And even if he does, it won't be with the same desire, so the end result won't be the one you were hoping for.

It all starts with the title. It is he who gives the first impression of your content. Without an attractive title, the rest of your text doesn't really exist.
The title has only one purpose: to attract attention and ensure that you want to know more. With a good title, you can also communicate directly with your target group.
A convincing title must promise some benefits and/or a reward for the reader in exchange for his time. If you have no idea how to write the title of your next article or that of your next video, here are some ideas about titles that can help you.

1. The direct title: it is immediately relevant. It is accurate and appeals directly to the reader. Example: free ebook about blogging to download or: «2 e-books about blogging only for € 17».

2. Indirect title - a more subtle approach is needed. He uses curiosity to raise questions in the mind of the reader. Questions that the body of the text will answer. Titles of this type often have dual meaning.
 This title can refer to both the regular publication of articles on your blog and the promotion of your blog on social networks.

3. The headline - it is clear enough. It is usually used by magazines. In general, he announces something sensational (scoop - new product - etc ...).

 4. The title starts with "How" - it is certainly the most popular of them all. It is everywhere on the internet and even outside. "Bit by bit guidelines to do it" - "How to do it" essentially, it is everywhere.
 It is said that when you use the "How" in your title it is unlikely that it is bad. The best example to illustrate this is ... uhh ... oh yes ... the title of this article.

5. Title that starts with a question - he must not only ask a question, he must above all make contact with the reader and ensure that he wants to know more about the answer.
Here is one of the most common examples: "Who wants to make more money on the internet?"

6. The title "course" - he invites the peruser to make the brief move.
 This type of title usually starts with an action verb. Examples: «Subscribe today to! "

7. The title "reason for" - your article consists of a list of features or tips, it's time to summarize them through a title. This technique is ubiquitous in bloggers. As you can see, you don't have to include the word "reason."

8. The title of the testimony - it is very effective because it provides evidence that the value of your content increases and gives credibility. For example, you can take what other people say about you, about your product or about your services. Use their words and not yours. Use quotation marks so that readers know they are reading a testimony that will develop in the body of the text.

Example: " I developed my blog thanks to Thierry Bertrand's blog," explains Olivier Samuel.
For more information about copywriting, I strongly recommend that you read: Copywriting: What is the purpose of your title?

Never underestimate the importance of a title.

Have I forgotten something? Do you have anything to add? Let me know by leaving a comment below.